Consider this: if you’re a telco, and you provide plain SS7 circuit-switched voice, everyone agrees you’ve got a problem.
As a result, although total minutes of use keep rising, the market is deconcentrating, with the total spread across an increasing diversity of players – games, Voice 2.0 companies, enterprise VoIP networks, mobile apps, perhaps even the odd telco.īut we actually don’t think Google’s move is enormously significant. Everything expands until it can place phone calls. Jamie Zawinski said that every program tends to expand until it can read e-mail – we said that the same was now true of telephony. Well, among other things this is a fine example of something we said back in 2008 in the Consumer Voice & Messaging 2.0 strategy report.
So you can now make telephone calls from within Google Mail.
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